For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

YouTube is stepping up its battle against ad blockers. Mashable reports that users across the globe have been left bewildered as they encounter an unexpected and unwelcome prompt warning them that ad ...

The online ad industry has attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move “dangerous and highly disturbing,” and claiming that it will ...

Having trouble watching YouTube videos lately? It may be because you're using ad-blocking software. YouTube users who have ad-blocking software turned on are reporting that when they try to watch a ...

A few months ago, YouTube launched its fight to ban the use of Ad Blockers on the video-sharing platform. The efforts of YouTube to stop the usage of ad-blocking services while streaming video have ...

Google is trying out a new show of force to keep users from watching YouTube videos without ads. Some users are reporting that the company will allow access to just three videos before prompting to ...

In early October, the people who make ad blocking tools convened in Amsterdam for their industry’s annual conference. One session was a welcome pitch from Google product leaders about tweaks made to ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

YouTube is currently running what it describes as a "small experiment globally," warning users to toggle off their ad blockers and avoid being limited to only three video views. As first spotted by a ...