The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The Advertising Regulatory Board (ARB) has dismissed a complaint by US multinational giant Colgate-Palmolive against health group Haleon, which it accused of running misleading adverts that its ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in ...

Connecticut Attorney General William Tong is investigating complaints from an advertising watchdog that "recyclable" claims on much-touted high density polyethylene toothpaste tubes from ...

Buying your household essentials at Family Dollar can certainly save you a few bucks. But if you purchased toothpaste or mouthwash at the discount store in recent months, you might want to check the ...

NEW YORK: Did someone accidentally squirt toothpaste all over the Met Gala carpet on Monday night? The haphazard red and blue stripes adorning the carpet sure looked that way to many viewers, and in ...

"The transition ... showcases real leadership in sustainable innovation." Colgate announces major change impacting all of its toothpaste products: 'Addresses a longstanding ... challenge' first ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...