Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...

In large companies, the differences between functional and strategic managers are typically fairly distinctive. In a small business, however, the two roles are not always mutually exclusive. As ...

A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...