Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement ...