When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants ...

High-context communication can be defined as the type of communication where many intricate factors (such as status, social relationships, social environment, formality, non-verbal gesture, silence, ...

As your business grows, you may develop a diverse group of employees and customers. While diversity often enriches the workplace, cultural differences in business can bring complications as well.

Successful communication between people that have different values and cultural reference points is difficult at the best of times. At worst it can lead to direct conflict, or war. In terms of the ...

Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross‑cultural communication is less ...

In the United States, cultural differences between regions of the country are often pointed to as examples of how diverse cultural norms can lead to conflict and understanding. For instance, "New ...