Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, ...

Prior to the arrival of IGTV, brands and businesses utilized Instagram Stories as a way to upload multiple short video clips to their profiles. While Instagram Stories has been a huge success, ...

Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original ...

Instagram may have been down for hours, but it's back with an arguably overdue change to how the social network handles videos. The Facebook brand is merging its long-form IGTV format with the regular ...

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction of Instagram TV (IGTV), a long-form video content service ...

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but ...

Remember IGTV, Instagram’s long-form video feature and app? Neither does anyone else it seems. Instagram wants to fix that by putting more IGTV content in front of you when you’re using Instagram ...

Instagram is combining its long-form video platform IGTV and feed videos into one format into what the company is calling Instagram Video. These videos will be accessible through a new Video tab on ...

Starting next week, Instagram is introducing ads in IGTV, its long-form video format, as well as paid badges for Live content. In a first, the company will share revenue from both with creators.

Instagram’s IGTV launched with one main differentiating feature from platforms like YouTube — vertical video. But a year later, IGTV is conforming to traditional video with support for horizontal ...

Instagram was born as a simple photo-sharing app in 2010, but it began moving into video in 2013, when it started letting users upload short clips. Now, five years after making that initial push into ...

Why it matters: YouTube is still the biggest draw in the industry but with other social platforms like Instagram invading their territory, its grip on the market ...