Starbucks is bringing back its tiered loyalty program.

Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

The company recorded increases for both Starbucks Rewards and non-Rewards transactions for the first time in years as loyalty ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

One of Canada's most popular and long-running loyalty programs is getting a makeover. Air Miles is changing its name to Blue ...

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Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...