Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...

Mailing lists come in a variety of forms, from direct mail lists that provide physical addresses where you can send mail through the U.S. post office to email lists. A mailing list provides marketers ...

Only active faculty or staff may serve as administrators or owners of email lists Email lists may be closed if they are inactive for a year or more UC Davis has updated its policy governing mailing ...

For close to half a decade, entertainment executives and copyright-averse college students have debated the future of technology side by side on the "Pho" e-mail list. Now that forum is under siege.