Bettinardi is releasing its new 2026 BB Series putter line with a new VDF face milling and striking Savannah Blue PVD finish. The post Bettinardi 2026 BB Series brings new face, bold new finish ...

Using artificial intelligence as the primary design driver, Odyssey produced more than 15,000 virtual iterations and 72 ...

Paul Vizanko, Scotty Cameron’s director of putter fitting and player development, reinforced the performance angle: "Face ...

Discover everything you need to know about the Ai-DUAL and Ai-DUAL Square 2 Square putters from the number one putter brand ...

Keeping with their two-year release cycle, Bettinardi unveiled their 2026 BB line of putters today. This new release includes ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Odyssey officially introduced its new Ai-One and Ai-One Milled putters Wednesday ...

Just like every club in your bag, a putter’s feel and performance are manipulated with various materials, with one goal in mind: to help you play better golf. It's always intriguing to me how one of ...