It's a demonstration of unconscious brain power: A new neuroscience study shows that people can make decisions based on input that is invisible to the conscious mind. Researchers say the findings aren ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

IF YOU ever felt paranoid about subliminal messages, you might be right to worry. Images we see but don’t consciously register have been shown to inform people’s decision-making. Joel Voss of ...

The idea that people can be subliminally influenced is ancient—historical evidence suggests that in the fifth century B.C., Greek thinkers attempted to employ subtle yet persuasive language to ...