Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

Plenty of people have foreseen the death of the scientific theory at the hands of big data analysis, but when computers become good enough to understand literature, art and human history, will it ...