Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

GoPro’s Helmet Hero for capturing the user’s experience from the first-person perspective. When I began my career as a design researcher, a significant proportion of my time was spent convincing ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...

US consumer confidence has experienced notable fluctuations, reflecting a range of broader economic challenges and shifting spending habits. One significant factor is inflation, which has led to ...