If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Business presentations are successful because of their visual design as much as their textual content. A good presentation will attract the eye and convey a sense that the presenter understands the ...

UI/UX design in and of itself is an exciting process as the possibilities for creativity are vast and versatile. Within that creative process, the outcome of a UI/UX creation inevitably leads to ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Visual Communication Design (VCD) stands at the intersection of art, technology and communication, employing visual elements to convey ideas and messages in a compelling manner. The discipline has ...

In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to today, and marketers are navigating an entirely ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...

When Zohran Mamdani hit the streets of New York, he didn’t just run a campaign, he demonstrated how visual design and brand strategy can shape political history. Through strategic visual and verbal ...