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As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. Featured Video The tech giant revealed that its new Apple TV intro ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a colorful presentation of the Apple logo, and according to AdAge, the ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the multiple-Oscar/Grammy winner to write a theme so short that it’s not even being called a ...

15-213/513 lectures are presented by Prof. Brian Railing (bpr), Prof. David Andersen (dga), or Prof. Nathan Beckmann (beckmann) as indicated in the schedule. Bootcamps 5-6 will be presented live by ...

Carrie Underwood has sung the intro for NBC’s Sunday Night Football for 13 straight seasons, but she’s never revealed how the process actually works. Sure, the network knows which matchups they’ll ...