All of a sudden... STORYTELLING is the hottest thing in marketing these days. Of course, StoryTelling has ALWAYS been the ONLY thing that matters (we have been saying this for 4 years now). But Despite what most 'GURUs' say, it's not about YOUR Story. Nobody wants you to hire pretty girls to stand in the background of your videos. Nobody wants to see you sitting in a home (you don't own) with a beach behind you. Nobody cares if you are driving a car you can barely afford to rent (let alone buy)