Roblox pulls in $8 million to $10 million a day. They make around $2.4 million a day just from kids buying Robux and in-game items little $1 faces, $1 hair, $2 chains… stacking 30 millon in micro-payments. Then they earn 840 thousand dollars a day from adverts, brand deals with Nike, Gucci, all of that. plus they tax creators every time someone spends Robux. Just from that, Roblox pulls roughly $2.5–$3 million per day every single day. | How to make Money

How do free-to-play games make money?